Get more information on blocklist removal from our friends at Mailgun. Email authentication failures One of the biggest threats to email security is phishing, which includes a tactic known as brand spoofing. This is when a bad actor tries to impersonate a recognizable brand using fake messages that appear real at first glance. The fake email sends people to a fake (but convincing) landing page where scammers collect sensitive information. Spoofing can hurt your brand reputation, and mailbox providers want to block these emails to protect recipients. That’s where email authentication protocols and specifications come in. Here’s how deliverability expert Nick Schafer describes it: “Mailbox providers need ways to identify who a sender really is. Without email authentication, it’s hard to tell where email traffic is really coming from.
5 Most common mistakes in welcome emails
What authentication does for senders is it makes it possible for them to say, ‘This message is from us, it’s our email traffic, and we’re allowe to do this.’” ~ Nick Schafer, Manager of Deliverability & Compliance, Mailgun Email authentication includes the use of: SPF or Sender Policy Framework DKIM or DomainKeys Identifie Mail DMARC or Domain-based Message Authentication, Reporting, and Conformance Receiving mail servers look for these authentication factors before deciding whether to deliver, block, or quarantine your emails. While failing authentication doesn’t guarantee anything, it certainly increases the likelihood your message won’t be delivered to the inbox.
Email template designs your customers
Emails often fail authentication and get block or quarantin when they come from an impersonator. But legitimate messages could also suffer email deliverability issues if authentication protocols are missing or if records are improperly configur. Part three banner with gear icon Understanding email authentication Email authentication is one of the more technical areas of deliverability. It involves the use of DNS TXT records, which need to be set up on your sending domain servers, and specific information that’s include in the email header. When a receiving mail server processes a new message, it takes header information and uses the DNS TXT records to verify the authenticity of the sender.
