However, an unsubscribe rate can certainly be too. High and have a negative impact on email deliverability. If mailbox providers see. That lots of people don’t want to hear from you anymore. That’s a signal that you may be acting like a spammer. It’s not uncommon to see a few unsubscribes with every campaign. But […]
Enforcing email authentication supports email deliverability because it gives mailbox providers a strong signal that your messages are safe and legit. Sender Policy Framework (SPF) No, this isn’t sunblock. An SPF record is a list of domains and IP addresses that are approved to send mail on your behalf. When receiving mail servers try to […]
Get more information on blocklist removal from our friends at Mailgun. Email authentication failures One of the biggest threats to email security is phishing, which includes a tactic known as brand spoofing. This is when a bad actor tries to impersonate a recognizable brand using fake messages that appear real at first glance. The fake […]
It’s worth noting that, even if you end up on blocklist. It’s still up to the receiving mail system to decide if your messages get delivere or block. Here’s how Spamhaus explains it. Does not tell a 3rd-party mail system what to do with an item of email. The 3rd-party mail system asks Spamhaus for […]
But keep in mind that mailbox providers and system admins can. Adjust the settings to be higher or lower as well as choose the specific checks they want to run. When Email on Acid runs a SpamAssassin test during deliverability checks. We use the default score of “5” to provide a pass/fail result on that […]
So, recycled spam traps aren’t as serious as pristine spam traps. But they can still hurt email deliverability. If you continue sending emails to a recycled spam trap, this could eventually get you added to a blocklist or cause your emails to land in the junk folder. Plus, if those old email addresses predate GDPR, […]
Spam traps If you’ve bought a list, rented one. Or scraped the internet to gain contacts. There could be imposter email addresses hiding in your list. That’s because mailbox providers and other entities plant traps to catch potential spammers. And if you built your list in a shady way, you are spamming those people. Basically, […]
That’s because even the emails that landed in spam were technically delivered. As long as the message didn’t bounce or get blocked, it counts toward the delivery rate. You should aim for a delivery rate of 95% or higher. For comparison, users of Mailgun by Sinch have an average delivery rate of 97.4%. Inbox placement […]
Other reasons for a hard bounce include: Fake email addresses. Typos in email addresses Nonexistent domain name in the email address Invalid emails from a purchased list If you have a high number of hard bounces, it could lead to getting blocklisted, which is something we’ll address later. If you have a smaller number of […]
Email deliverability focuses on methods that help messages land in the inbox rather than. Being blocked or filtered into spam folders by mailbox providers. The mailbox providers or inbox service providers (ISPs). Which include Gmail, Outlook, Yahoo Mail. Apple Mail are the main gatekeepers. If they don’t trust you as a sender or think you’re […]
Keep in mind, some of the emails you send are much more than marketing promotions. They could contain important information about online orders. Password resets, shipping updates, and account creation. You definitely don’t want those messages getting blocked by mailbox providers or landing in the junk mail folder. The email deliverability experts from InboxReady are […]
Since there’s no real downside to sending shorter emails, we’ve been keeping our emails to 100 words or less when it makes sense. We only go over 100 words in instances where there’s a clear reason to, like in our monthly newsletter. Takeaways Your audience subscribes to your email list because your brand provides them […]
