Email deliverability focuses on methods that help messages land in the inbox rather than. Being blocked or filtered into spam folders by mailbox providers. The mailbox providers or inbox service providers (ISPs). Which include Gmail, Outlook, Yahoo Mail. Apple Mail are the main gatekeepers. If they don’t trust you as a sender or think you’re up to something suspicious. They may choose not to deliver your emails (or at least send them to junk). Mailbox providers want to serve their users, which means prioritizing recipients, not senders. On the one hand, they want to make sure people using their services get all the messages they need and expect.
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On the other hand, if it can be helped, mailbox providers don’t want to let spam and phishing attempts into anyone’s inbox. Either of these missteps erodes trust among users who may switch to a different email service. So, to put it plainly, email deliverability involves following a set of best practices that prove you are a responsible sender and not a spammer or a scammer. That often means doing what’s best for your subscribers while helping mailbox providers identify your legitimate messages so they can sort the good from the bad. How is email deliverability measured? There are a few metrics that reveal whether your email deliverability is strong or in poor shape.
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You can use these indicators to determine the overall health of your email program. They include: Bounce rate Delivery rate Inbox placement rate Let’s take a closer look at each one. Bounce rate An email bounces when it fails to be delivered, which could happen for a variety of reasons. There are two different types of email bounces: 1. Hard bounces A hard bounce occurs when there is a permanent delivery failure, which may indicate a serious email deliverability problem. Namely, it could mean that the receiving email server decided to block your message.