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What role does content hierarchy play in your process and how do you balance the most important message with the least?Once the email’s goal is agre upon. Any content serving that goal takes priority in the hierarchy. The email structure and design elements align thematically to support the goal. The […]
One of the benefits of partnering with campaign monitor by marigold is having access to experts across all areas of marketing. So we thought we’d chat to marigold art directors. Noelle and meghan. To get insight into the design process they undertake when designing an email. From selecting a layout […]
These are just some of the ways you can improve your email newsletters. Remember. You want to provide readers value in every email. So focusing on quality is essential. Once you understand what your readers are interest in. It’ll get easier to provide content that resonates. If you’re interest in […]
How to do it don’t overthink it—especially when you have a clear action to highlight. Include a headline. Button. And an image with a description. The example above by rapha shows this strategy off perfectly. Not every email nes to be a four-page epic. Personalize each email When you’re preparing […]
Being a content curator means more than just sharing the articles publish on your blog this week. One great example is monocle. Instead of just focusing on their work. They dictate half of each newsletter to sharing great content they’ve found online. While a traditional strategy might tell you to […]
Your business nes testimonials from people who love what you offer to gain cribility as a company or service provider. Testimonials serve as proof that your products or services live up to their hype. Convincing others to try them. But you’ll also ne to get some of your customers to […]
Add a link to a quick survey in an email or let customers know which social mia channels they can share their thoughts on. You could also ask them to reply to your email with a quick review and use their quotes on your testimonial page. 3. Link back to […]
You could also include a testimonial that a customer has already given in your post. Just for extra encouragement. And be sure to follow the basic rules of facebook post optimization. Such as adding brand graphics (this could include the testimonial words we just talk about). Posting at the best […]
Offer points for every review your customers give for products or services along with other points they may receive for orders. Social mia followers and more. You don’t ne to use all the tips above to get testimonials. Chances are. Only one or two will work well for you. Plus. […]
