One of the benefits of partnering with campaign monitor by marigold is having access to experts across all areas of marketing. So we thought we’d chat to marigold art directors. Noelle and meghan. To get insight into the design process they undertake when designing an email. From selecting a layout to choosing an image. Read their tips for designing an engaging and responsive email.
Our analytics suite gives you smart
Better insights to build winning campaigns Our analytics suite gives you smart. Actionable insights to improve your campaigns. what’s the first thing you do europe email list when you kick off an email design project? Noelle: at the beginning of an email design project. While it’s tempting to dive right into the design process. I take a moment to reflect on the fundamental purpose of design: effective communication. So. The first thing I do is make sure I fully grasp the email’s primary goal and have a discussion about how we’ll measure its success. It’s important to be on the same page with our marketing team because that sets the stage for evaluating what works.
We lay a solid foundation for the project
What doesn’t. And what we can do better next time. By starting with a clear understanding of the goal. We lay a solid foundation for the project and open the doors to future improvements. Meghan: as a designer in the professional services team. Task with BS Leads bringing to life our customers’ marketing strategy. It’s essential for me to understand the goals and brand aesthetic of each client before starting an email design project. To kick things off I always meet with the client to understand their business and brief myself on the “why” behind the project. Knowing why it’s important to the brand to relay the message and why this information is relevant to subscribers can help drive the focus of the design.