What role does content hierarchy play in your process and how do you balance the most important message with the least?Once the email’s goal is agre upon. Any content serving that goal takes priority in the hierarchy. The email structure and design elements align thematically to support the goal. The primary message at the top of the email should make a substantial impact. Traditionally. This includes a hero graphic. Exciting headline. And a quick description. All pair with a bold and prominently-plac call-to-action (cta). Design styles and trends may change. But effective structures like the invert pyramid and zig-zag endure!
Ensuring they don’t miss the main message
In terms of design. I play with font size. Color contrast. And spacing to emphasize the main message and distinguish it from the rest. This clear hierarchy africa email list guides readers through the email. Ensuring they don’t miss the main message while still giving them the option to dig into more details if they want. Meghan: hierarchy is the most important design tool we have when it comes to email. We know we only have a limit amount of time with each subscriber. And hierarchy is key to making sure they can focus on the most important takeaways of our message.
Which can be done using large/bold headlines
I recommend giving visual priority to the most important information and for this to appear as close to the top of the email as possible. Which can be done using large/bold headlines and clear BS Leads calls-to-action. Secondary stories can be given less visual priority through their placement in the design and slightly rucing the size or emphasis on that information.