Since there’s no real downside to sending shorter emails, we’ve been keeping our emails to 100 words or less when it makes sense. We only go over 100 words in instances where there’s a clear reason to, like in our monthly newsletter. Takeaways Your audience subscribes to your email list because your brand provides them value in some way. Learning how to communicate with your readers effectively is how a lot of small businesses grow. Take the time to run different A/B tests to determine how your readers prefer to experience and engage with your emails. Implementing your learnings will likely help you increase clicks and conversions.
Optimize email marketing for B2B companies
Remember, what works for us at Email on Acid by Sinch may not work for every organization. Don’t take our results on ideal email length as an industry best practice. Run regular A/B tests on your emails to learn more about your audience and send them content they can’t resist. Wrapping up Ensure your emails look flawless before you send them to your subscribers. Remember: It’s about more than just your email length. Content and design are also important. To determine what your ideal email length is for your subscribers, you’ll need to run email tests to guarantee accurate email rendering previews. With Email on Acid, you can preview your email campaigns on dozens of live email clients and devices before you hit send.
Email marketing vs social media
Sign up for our free trial and start testing today. InboxReady’s Complete Guide to Email Deliverability Best Practices 0 You’ll often hear that the best email in the world has to be opened before it does any good. But an effective email strategy starts with deliverability best practices. It doesn’t matter how good your email or your subject line is if the message never makes it to your subscriber’s inbox. Email deliverability can be complex and a bit mysterious. But if you fail to focus on it, all your investments in email communication could fall flat. The bottom line? You’ve got to get emails delivered if you want email marketing efforts to deliver results.