Some spam filters flag large emails as potentially harmful or spammy. Use email length best practices to help your emails land in inboxes. Find out more about message clipping in Gmail. What’s the ideal email length? Now that we’ve covered the “why,” let’s discuss some email length best practices. Taking into consideration your subscribers’ email read rates, here are four areas to focus on regarding email length: Subject line Preheader text Email copy CTA We’ll recommend an ideal length and give you some best practices. Let’s go over each of these: What’s the ideal length for an email subject line? Optimize the length of your preheader text across clients and devices An inbox is a crowded place, and you have to nail your subject line to stand out from the crowd.
Guaranteeing deliverability and efficiency
We recommend you start by accessing your email analytics to see the proportion of readers who open your emails on mobile devices. If your emails have a high percentage of mobile opens, you’ll want to keep this in mind when determining the length of your subject line. So what does this mean? Ideal length: About 28-50 characters, with 35 being a sweet spot for mobile devices. Best practices: Use personalization techniques to engage your users and establish the point of your email. Preview your subject lines on different devices to ensure they display as intended.
How to drive sales with effective emails
What’s the ideal preheader text length? Preheader text is the copy next to a subject line in the inbox. As you can imagine, preheader text plays an important role in helping you bag email opens. Think of this as a second chance (after your subject line) to grab your readers’ attention. With that said, what’s the ideal length for your preheader text? Ideal length: 40-100 characters. Best practices: Remember, some readers may open your emails on their mobile devices. Increase your open rates by ensuring your preheader text is mobile-optimized. Test your preheader text on different devices to ensure they display as intended.
