The omnibus directive also impacts marketplace operators. Online platforms dicat to the buying and selling of products and services must provide users with a clear explanation of the criteria us to classify and present the articles bas on the search keys enter. This means that the process of classifying the articles will have to be made more transparent and understandable for users of the platforms. Attention is also paid to misleading and unfair commercial practices such as the promotion of a product.
Pass off as identical to another already
Pass off as identical to another already on the market in those countries. But with differences in composition or new data characteristics (dual quality ). The practice of showing paid advertisements among search engine results without there being a clear distinction with organic results and secondary ticketing: the resale of tickets for events. Purchas through automat tools (bots) that allow you to overcome the legal limit of permitt purchases.
The directive also introduc new rules regarding online reviews
The directive also introduc new rules regarding online reviews. Which are not always truthful but have a strong impact on consumer choices. Online shops are now requir to prove the authenticity of such reviews. Ensuring that they come from real consumers who actually purchas the BS Leads product. All these measures impose new obligations on e-commerce operators. But on the other hand they represent an opportunity for sellers who can build customer loyalty through transparent information.