You may have already learned the importance and how to create a persona for your business. From now on, we will show you how to generate content to attract your ideal client. At this point in the journey, you will learn how to do content marketing from scratch! In order to increase your potential customers through the creation of relevant content, content marketing is a strategy that focuses on engaging the audience defined by your persona . If you haven’t figured it out yet, in this blog post we will help you understand the concepts, how to apply them and what tools to use in your content creation. What is content marketing? Firstly, it is necessary to understand that the way people consume has changed a lot since the arrival of social networks.
What is content marketing?
Today, the public behaves autonomously and decides what type of content they want to consume and how to interact with it. The answer lies in acquiring knowledge about your audience to produce exactly what they are looking for. Those who believe that social networks are just a new sales channel are very mistaken. More than that, social Hong Kong Phone Number Data networks express a more interactive way than traditional means of communication. So, communicating is not selling? Yes and no. Communication will encompass entertainment. And knowledge, its final objective is. Intrinsically linked to the pain. Problem or desire of your persona. Of course, your services may be the exact solution to the problem they want to solve, but simply offering it will not be necessary.
Why should I do content marketing?
That is, good content is not focused on selling, but rather on delivering a benefit to your reader. In other words, clarify a doubt, solve a problem and even pass on knowledge. This process will eventually lead to the sale of your services. If the India Phone Number List content you create is useful to those who are consuming it, you will trigger more than just likes and shares, marketing? The ultimate objective of content marketing is exactly to create a positive vision, as people are more likely to hire services when they perceive usefulness and benefit through communication.
