How to increase your potential Every market has a ceiling. Especially if you move your business online in Spain, that limit arrives earlier than in other countries. Both population size and internet access are not necessarily in the top rankings worldwide. Another factor that limits us is the low trust in the online channel (although it is improving), which prevents selling through the Internet to certain users despite reaching them with marketing campaigns.
Expand the range to reach more people How to increase your potential
How to increase your potential Expand the range to reach more people If through the channels we have top industry data used we only reach a limited number of people, it is time to open that range and explore different paths. In my projects I am taking (and have yet to) carry out different tactics. Targeting foreign markets The easiest way to reach more people is to open the market. If you are in Spain, start selling to Colombia. If you are in Chile, sell to Spain if your offer allows it, of course. It is not the same to sell in Spain or sell in other countries.
Change the positioning of your offer deviating too much from your target audience
Change the positioning of your offer The limitations we have BS Leads are those that I mentioned at the beginning of the post. From a certain point it is ineffective to increase the budget because the profit decreases. Even if we are clear about who our target audience is, this does not have to mean that they like what we offer them.
