Under the concept and claim ” Live it all “, JCDecaux wants to highlight both the traditional aspects of the environment and its future possibilities. Which arise not only from technological evolution but from a constant adaptation to new models of social interaction. Our way of being in the world and living experiences is reflected in the strategies that outdoor advertising uses to connect brands and urban audiences. “Living it all” talks about how these strategies combine two seemingly different worlds. The world of tradition and the physical with the world of innovation and the digital, driving the growth of the medium and strengthening its fundamental role in an ever-changing urban ecosystem. .
As every year JCDecaux will allow active senior professionals
In this 20th edition. The organization category email list has decided to update the description and title of the senior categories to more reliably adapt to the reality of the industry and new trends in advertising communication. In this way, three senior categories are presented: Best Visual Execution, Best Brand Experience and Best Digital Innovation. Each of them must respond to the objectives of generating brand awareness and recall. Generating an impactful brand experience that involves the user, and innovating in the digital exterior. Especially through the combination with data.
The JCDecaux Outdoor Creativity Awards
Registration can be done through their BS Leads website from today. September 13th until November 3rd at 00:00h . All information about the categories. Requirements and contest rules can also be consulted on the website. The awards ceremony will take place on Thursday, November 24 in person at the JCDecaux offices in Madrid. Creativity Awards are one of the most important and consolidated awards in the advertising sector. As they not only celebrate creativity. But also challenge the sector to continue innovating within the universe of possibilities that outdoor advertising offers.