This is the golden goose. Nonprofits have an advantage over other advertisers because they may have more money to spend. This means you can go after more competitive high-cost keywords. However, you should also consider low-volume keywords with higher search intent, users are more likely to be interest in your task. For example, choose water pumps in Africa rather than just water pumps. Using Negative Keywords Negative keywords are words that you don’t want to appear. These keywords can waste your advertising budget with unnecessary clicks.
Target specific locations
Your monthly report for these keywords to St. Pierre and Miquelon Email List add to your negative keyword list. you accumulate, the more target your ads will be. Negative keywords may be relat to topics that are not relevant to your nonprofit or outside the scope of your services. For example, if you specialize in providing relief to people affect by a hurricane, you don’t want to show anything relat to tsunamis or earthquakes. Include Power Words in Your Copy Power Words Do What They Say They will compel, motivate, excite and entice people to click on your ad. Words like you, click, increase, hurry up, fast or chance will make the reader want to know more.
If you’re a local charity
Avoid overusing these words or BS Leads you will sound hyperbolic. less is more. But including one or two in your copy can significantly improve your CTR. Include expand ad extensions to increase the size of the ad on the page by including more information. Extensions include additional links, opening hours, address, description, and more. At no additional cost, nonprofits can experience higher conversion and click-through rates. For example, callout extensions allow you to add another call to action to your ad. Whether you want to let someone know more, donate today, or support the cause, this simple extension can make a huge difference.