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Or nonprofit, you don’t want to be competing nationally. Your efforts are local; your advertising should be too. This is where geolocation comes in. to adjust your bids for a specific location. It can be a specific country or even a state. You’ll dramatically increase your conversion rates, improve the precision of your ads, and achieve a higher Quality Score, which is a key factor in determining the success of your ads. It’s a win-win technology! Also, if you receive more donations from a particular area, it makes sense to spend more in that area than elsewhere. Geotargeting allows you to customize your bids to increase their relevance.

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Test Your Copy Even the most experienc Sao Tome and Principe Email List copywriters have no idea how their work will be receiv. Sometimes, a reliable copy fails and it happens. That’s why you should always perform tests. Allows you to experiment with different combinations of copywriting to see which variations produce the best results. Experimenting with keywords, target groups and regions will increase or decrease your engagement and CTR. While you’ll ne to make some ucat guesses, sometimes configurations can surprise you. See what works for you. Focus on Mobile Search Mobile is the future of search. Think about how often you look up information on your phone compar to your desktop or laptop.

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For most people, the former trumps BS Leads the latter. In fact, in , of website visitors us a smartphone. You can create mobile-specific campaigns including new descriptions, landing pages, and more. You will be amaz at their success. Hire an Industry-Leading Agency All too often, nonprofits discover this remarkable program and underutilize it. At , we are committ to supporting and helping nonprofits get out into the world. We’ve done it before. In fact, as members, we believe in the value of nonprofits and businesses doing their part.

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