How to use emails and data respecting privacy

It’s unclear in this email whether or not these icons. Are for sharing this email on social media: Scoop.It email with social icons on the top. Help your readers and reduce friction by making your content and buttons accessible and easy to understand. 3. Host social media-based contests Sometimes it’s not enough to get your email list to engage with you on social media by asking politely. That’s why you need to offer compelling incentives, like a contest or giveaway, to encourage engagement on your other platforms like Facebook. Daskalides Chocolatier ran an awesome email campaign personally incentivizing their readers to hop out of their inboxes and onto Facebook.

Email bounce the difference between

Social media contest in an email featuring chocolate candies This email is beautifully designed and offers an awesome incentive, and makes it into a game. 4. Add social elements to your email unsubscribe page This probably seems counterintuitive. After all, aren’t individuals who unsubscribe just done with your brand? Not always. Even though someone is bidding your email campaigns adieu, it doesn’t mean they don’t want to hear from you outside their inbox. Add social icons to your unsubscribe page so they can follow you on their preferred channels.


Soft bounce and hard bounce

Habitat’s email unsubscribe page executes this tactic flawlessly with the text. We noticed you’re not loving our emails. So why not like us on Facebook instead?” Conversion rates don’t just depend on email opens:. Unsubscribe email with heart graphic and social media CTA 5. Include social proof in your campaigns Social proof, also known as informational social influence, is a psychological phenomenon that occurs when an individual looks to others’ actions to determine what decision they should make. According to CompUSA and an iPerceptions study, “63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.” In email marketing, social proof is a must.


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