Both with the objective of achieving the results establish in the company’s strategic plan, where the metrics are at an operational level and the indicators at a tactical level . In other words: while metrics are gross measurements such as values and Solution to turn quantities, indicators are calculat measurements , generally represent by percentages. Indicators are compos of metrics with a broader and more target vision! To complement this, BPM CBOK (Business Process Management Common Body Of Knowlge) defines metrics and indicators as follows: Metric “Metric is an extrapolation of measurements , that is, a conclusion bas on finite data.
Indicator An indicator is a simple or intuitive
Representation of a metric or measurement to facilitate its interpretation when compar to a reference or target.” What about KPIs (Key Performance Indicators)? KPIs are the fundamental values that measure the effectiveness of internal Solution to turn processes that special data lead to the survival and expansion of a business. In fact, KPIs can be appli to all areas of a company to measure different levels of health and profitability, but they are often well us in Digital Marketing ! Definition of Digital Marketing Metrics and Indicators The time has come to present the definition of Digital Marketing metrics and indicators.
If the goal is to increase the generation of
Both concepts are important to help make decisions, identify opportunities and continuously improve processes: What are Digital Marketing Metrics? As I show in the previous example, metrics are numbers that measure performance in carrying out BS Leads specific activities or processes on a smaller scale than the scale of the indicators. Goals that, when complet, bring a company closer to its current objective can often be us as metrics . If the goal is to increase the generation of new leads for the business by 25% in the next 3 months, monitoring the lead growth metric weekly becomes a natural consequence, for example.