But you know what? I have always defended that the best way to do it is to send it in full. Traffic? Who cares if we talk about Engagement? Shall we debate it? The basic objective of any blogger To understand the decision we must first establish what our main objective is . What do we want to achieve? Traffic? Wait, think carefully before answering. Traffic? Don’t you mean your content is read (consumed)? Think about it. What good is traffic for you? What is traffic? If you asked me, I would say that numbers that fluctuate on a tool that you barely look at (about 20 times a day) are nothing to me.
The advantages of turning email into a medium
What still doesn’t seem like enough reason to you? Wait, you’ll see. Think about it: Would you prefer better figures in your Analytics or in your Email Marketing platform? Come on, answer, did I catch you? My emails add value to you. If we category email list start from the basis that my content is the value that I bring to you, then we could say that my emails provide you with all the possible value. Yeah? And isn’t that what you’d expect from any list you subscribe to? What brings you value? For sure yes. So, am I not getting closer to the goal and fulfilling the promise of value I made to you? Good!
My emails will be opened
Think about this: what emails do you open? Those that add value to you. If not, to the trash BS Leads can. Don’t you think? So, if we rely on the previous point, isn’t it logical to think that in this way I am improving the opening rate of my emails? I’m not saying that you open it today, or that you read it today, I’m just saying that you will most likely open the email and read the content. But if the opening rate is directly related to the value provided, then providing the maximum value… pure mathematics.