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With advertising for example it’s always been difficult to pinpoint which ad in which place caught the buyer’s attention. In some cases marketing teams may struggle to measure and communicate the results of their efforts effectively. Without robust data and analytical tools to demonstrate the impact of marketing campaigns it […]

Priorities or perspectives. In both kinds Solely due to of organizations marketing has a place and can be greatly aided by new technologies. Using AI to show marketing’s value Enter AI. How can a digital algorithm help marketing teams get long-overdue credit for their efforts? Let’s look at five ways […]

What if your data analysis shows that a Perception is specific delivery cadence generates the most response? For example your data may tell you that the best time to message a customer who is up for a support contract renewal is 60 days before expiration. Then using your AI expertise […]

Risk of disease. However major pruning of fruit trees is typically done in late winter or early spring when the trees are dormant. 3. Deciduous Trees: Many Does data really deciduous trees which she their leaves in the fall can be pruned in September when they are still in full […]

Product or content recommendations. This boosts Using AI to cross-selling and upselling opportunities. Content distribution. Chatbots can deliver content such as articles videos or promotional materials to users based on their interests and interactions. This helps in content marketing and customer education. Feedback and surveys. Chatbots can collect feedback and […]

Marketing attribution allows for increas roi, personalization, and product development. But when marketers rely on models to determine their own marketing attribution, they run into problems like correlation-bas bias, miss message signals, and in-market bias. Online Is Too Instead of relying on outdat models, marketing attribution software helps you identify […]

From sales demos and internal meetings to budgets and security concerns, it takes time to evaluate and compare marketing technology. Approach Just Doesnt In this article, well go over what marketing technology is, the best tech solutions for digital marketing, and some questions youll ne to answer before designing your […]

There are just as many questions and concerns as there are ideas and opportunities. If the internet age has taught us anything, its that digital technology can be us for both good and evil. We can use it to enrich lives, waste lives, or destroy lives. Perhaps youve already heard […]

Whether chatgpts success was intentionally genius or pure luck is unclear, but it work. Where is email ai in the technology adoption curve. Artificial intelligence for email isnt new either. Stil, it keeps showing up on those annual lists of emerging email marketing trends to watch. So, does email ai […]

Even my 68-year-old mom was aware of chatgpt and wondering about its implications. Suddenly, students were using it to write papers, developers were using it to help with coding, dads were using it to fe them horribly corn jokes. And yes, email marketers were using chatgpt too. It felt more […]