EQUMEDIA , the leading independent media agency in Spain. Has recently won the competition to manage the new campaign of the Ministry of Social Rights and Agenda 2030 in favor of disability from a demanding approach that ensures the application of the principles established in current legislation. The campaign. Therefore, which took place between December 2 and 4 of this year. Aimed at the entire population and was broadcast on Television, Radio, Outdoor, Cinema and Digital, planned for an amount of €330,578.51 + VAT.
Its main objective is to make citizens aware
The rights of people with disabilities in order to ensure their respect for citizens and eradicate welfare views. Discrimination top industry data and exclusions. It also seeks to value the universal accessibility of this entire group for the exercise. Enjoyment and enjoyment of all human rights. The EQUMEDIA team in charge of managing this campaign is made up of Laura Camazón. Therefore, maría Martínez and Ana Lizbet in the Digital part, and Vanesa Hermida and David Izquierdo in the Customer Services area.
General Director of EQUMEDIA
It is a great satisfaction for us to be able to collaborate. With the Ministry of Social Rights and Agenda 2030 in the dissemination of this BS Leads campaign. So necessary to raise awareness among all citizens of the importance of protecting the rights of people. With disabilities established in the laws. In addition to being able to publicize the positive action measures legally established in favor of this group. Therefore, this new campaign shows that society has to continue. Collaborating to empower and support all these people so that the fulfillment of all their rights is guaranteed without any type of discrimination.